Super Bowl XLIII commercials (videos)
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February 1st, 2009
There will be nearly 60 commercials during this year’s Super Bowl, including the first ever in 3-D: a 30-second trailer for the animated movie “Monsters vs. Aliens” coming out in March and a commercial for PepsiCo’s Sobe Lifewater energy drinks.
For the first time in a decade, no U.S. automaker will advertise during the most-watched U.S. sports event. But Germany-based Audi has one featuring action actor Jason Statham.
With 4 and a half minutes of advertising time, brewer Anheuser-Busch will feature Clydesdale horses, Conan O’Brien and either the Bud Light Lime or Budweiser American Ale brands.
Coke Zero: The much anticipated Coke Zero send-up of the classic “Mean Joe Greene” commercial from 1980 brought a smile. Pittsburgh Steeler Troy Polamalu was in Greene’s role. A boy follows a limping Polamalu to the locker room and offers him a Coke Zero and two men who claim to be “Coke Brand Managers” try to steal it. Polamau tackles them. Following this Super Bowl debut, “Mean Troy” will air as a 60-second cinema commercial.
2009 Super Bowl Ad - Coke Zero (Polamalu) video:
Miller High Life: The Miller High Life Delivery man shouting “High Life” took one second. It won’t make anyone switch brands, but it makes me wish some of the other commercials were that long.
Miller High Life 1-Second Ad video:
CareerBuilder.com: So punching a talking Koala Bear in the nose may sound cruel, but it was funny in the CareerBuilder commercial that counted off things that indicate “it might be time” for a new job like screaming over your steering wheel or sitting next to a guy in his underwear.
CareerBuilder SuperBowl Advertisment 2009 video:
Coca-Cola: Animated insects that steal a Coca Cola from a napping guy in a field were more stunning than the 3-D stuff. Butterflies formed a Coke bottle. Set to classical music, it was one of the best-looking spots.
Super Bowl 2009 Ad - Coke Heist Video:
Monster.com: Monster.com had a laugh-out moment with a sweeping view of a majestic office for a CEO with a Moose head on the wall. Camera shows the other side of the wall where an office drone sits under the Moose’s behind. Yeah, he needs a new job.
Super Bowl 43 ad: Monster com Moose Head Video:
Budweiser: Scottish Clydesdale recalls how his Great Grandpa came to America and struggled through some failed until he found his calling with Budweiser. It’s cute.
Budweiser - Clydesdale Generations Super Bowl XLIII Commercial 2009 video:
Denny’s: Denny’s does a comic send-up of gangster movies with tough guys in a café booth getting happy faces on their pancakes. Denny’s, of course, offers a real breakfast. Best part of ad is announcement of a free breakfast on Tuesday for anyone who walks through the door!
Denny’s commercial “better breakfast” (Super Bowl XLIII 43 2009) video:
‘Monsters vs. Aliens:’ The 3-D spot for “Monsters Vs Aliens” gets a big “so what?” Some of the effects were interesting but the commercial for the upcoming movie didn’t have a “wow” factor.
Monsters VS Aliens Trailer in 3D HD video:
Sobe: The 3-D spot for SoBe was just weird with fat guys doing ballet steps and lizards leaping in the air. Not worth the effort to put on the silly glasses.
Sobe NFL Ballerinas 2009 superbowl commercial video:
E-Trade: Creepy but cute E-Trade baby is back with a new talking buddy who breaks into song - “Take these broken wings” - as the Babester is making pitch for stock broker firm. The little guy just wants to “flex the pipes.” O.K., I laughed.
Super Bowl XLIII - E-Trade NEW Talking Baby Commercial - 2009 video:
Bud Light: More slapstick and pratfalls are found in the Bud Light “Drinkability” ad where Bud drinking guys compare smooth Bud Light to a an expert ski jump and other beers to a skier who falls, tumbles and smashes into ski lodge.
Bud Light Drinkability SuperBowl 2009 Commercial video:
Cars.com: Cars.com is mildy amusing story of a “genius” named David who congratulates his doctor at birth, is a whiz through childhood going into a burning building to save rabbit and gold fish but lacks confidence to buy a car so he gets help from cars.com. Effective but not a knee slapper.
Cars com Superbowl 2009 Commercial video:
Budweiser: The Clydesdale in love commercial finds the noble steed racing through streets and wilderness to the music of “Ain’t No Mountain” to get to Daisy, a circus horse. When the fat lady takes a fall, we laugh. Bud is just horsing around with our emotions.
Budweiser “Horse Love” 2009 Super Bowl Commercial video:
Bud Light: First laugh of the night is from Bud Light with a little drama about a board meeting over cost-cutting measures. When a underling suggests they cut out Bud Light from the meetings, he gets tossed out a window. Maybe worth two yuks.
Bud Light commercial budget cuts (Super Bowl 2009) video:
Audi: German made Audi jumps in early with a series of chase scenes that count on viewers knowing the appeal of stuntman Jason Statham as he skips through time looking for the perfect getaway car.
Audi (2009 Super Bowl Commercial) video:
Doritos: Doritos goes for laughs too with the office nerd tossing a crystal ball at vending machine to make a prediction of “free Doritos” come true. Another office clown tries to make his wish of a promotion come true but when he tosses the crystal ball, he hits his boss in the crotch. Crotch jokes make an impression. Bet this one scores high with viewers.
Doritos commercial “crystal ball” (Super Bowl 2009) video:
Bud Light: In his first ever TV commercial Conan O’Brien plays off his dorkish image by agreeing to do a steamy Budweiser commercial that “only will be seen in Sweden.” He hams it up crawling like a lion over a fur rug as the “party starter” only to see the commercial playing in Times Square. It works.
Bud Light Conan Super Bowl XLIII Commercial video:
Bridgestone: Good laughs with Bridgestone tires and animated Mr.& Mrs. Potato Heads out for a drive. He’s going too fast. She is nagging. When he comes to screeching stop, she shuts up because her lips fly off. One of the best so far tonight.
Bridgestone commercial of the Mr. and Mrs. Potato Head (Super Bowl 2009) (Video):
Castrol Edge: A surprise is the Castrol Edge motor oil commercial. Two dimwit buddies marvel over a team of chimps that show up as “grease monkeys” when one opens a can of oil. Guys love chimps. And really love chimps that can change oil.
Doritos: Bad form for Doritos commercials where guy is hit by a bus. It starts out funny as money flies from ATM but the bus smack is disturbing.
Doritos commercial control of anything (Super Bowl 2009) video:
GoDaddy: Go Daddy.com does it again with “steamy” Danica Patrick in the shower… and you have to go their website to see it all. Yadda Yadda Yadda.
Go Daddy ‘Enhanced’ Super Bowl Ad video:
Diet Coke: Diet Coke takes The Stooges approach with “I’m Good” and guys taking pratfalls in the “man can take anything” commercial.
Budweiser: Bud’s first Clydesdale spot brings a smile. The Dalmatian can fetch and so can the Clydesdale.
Pepsi:
Pepsi commercial “I’m good” (Super Bowl 2009) video:
Taco Bell
Taco Bell commercial “the speed of love” (Super Bowl XLIII 43 2009) video:
Cheetos
Cheetos commercial pigeons attack (Super Bowl XLIII 43 2009) video:
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