CookieDiet.com, the Exclusive Dr. Siegal’s COOKIE DIET(R) Online Store

Launched May 14, 2007, the Dr. Siegal’s COOKIE DIET(R) retail arm now has more than 50,000 registered web site users, eight shopping mall locations, and nearly $12 million in revenue.

Dr. Siegal’s COOKIE DIET(R) was created in 1975 by renowned physician, author, and weight loss expert Sanford Siegal, D.O., M.D., in order to control his patients’ hunger and enable them to faithfully adhere to the 800 calorie-a-day diet that he prescribes in his South Florida medical practice, Siegal Medical Group (www.DrSiegal.com). Since 1975, more than 500,000 of Dr. Siegal’s own patients, and those of 200 other physicians he has supplied, have lost weight with the help of his hunger-suppressing foods.

The hunger-controlling quality of Dr. Siegal’s cookies, shake mixes, and soup comes from his secret blend of amino acids and the process he uses to make it. As he has done for thirty-three years, Dr. Siegal personally mixes every batch of his proprietary protein formula with his own hands in his private bakery near his Miami medical clinic. The formula is known only to Dr. Siegal and his wife who usually accompanies him to the bakery for the three or four hour formula-mixing sessions.

For most of its thirty-three year history, Dr. Siegal’s COOKIE DIET(R) was available only to patients of Dr. Siegal and other physicians. In 2007, however, Dr. Siegal and his son, Matthew, a former technology entrepreneur who co-founded two companies that now comprise publicly-traded software company Vocus, Inc., formed Dr. Siegal’s Direct Nutritionals, LLC and took the doctor’s famous cookies to the general public via CookieDiet.com. A few months later, the company opened its first shopping mall location near Philadelphia.
The company now operates eight mall locations in Arizona, Florida, Virginia, and New Jersey. The first storefront location will open soon near Rodeo Drive in Beverly Hills.

This week, CookieDiet.com added to its online store VITAZEST(R) Water Brand Green Tea, the first third-party product to be certified as 100% compatible with Dr. Siegal’s COOKIE DIET(R).

Dr. Siegal, his books, and his famous cookie-based diet are perpetually in the news. Recent profiles have been broadcast/printed by NBC’s Today Show, The FOX Morning Show with Mike & Juliet, CBS’ The Early Show, and The Washington Post. This morning, an interview with Dr. Siegal and a young woman who has lost half her body weight with Dr. Siegal’s COOKIE DIET(R) cookies and the
supervision of her family doctor, was broadcast during a segment of Health Talk w/ Dr. Manny on the national FOX News program, Fox & Friends. A video is posted on FoxNews.com at
http://www.foxnews.com/video/index.html?playerId=videolandingpage&streamingFor
mat=FLASH&referralObject=3044946&referralPlaylistId=playlist.

Dr. Siegal’s COOKIE DIET(R) hunger-controlling foods and nutritional supplements are available online at www.CookieDiet.com; by phone 24/7 at 877-377-4342 toll-free; and from more than 100 doctors, drug stores and other retailers. They’re also available at Dr. Siegal’s COOKIE DIET(R) kiosks in Paradise Valley Mall, Chandler Fashion Center, and Scottsdale Fashion Square in Phoenix, AZ; Boca Raton Town Center Mall in Boca Raton, FL; Dadeland Mall in Miami, FL; The Galleria Mall in Ft. Lauderdale, FL; Tysons Corner Center in McLean, VA; and Cherry Hill Mall in Cherry Hill, NJ. A ninth location will
open in Beverly Hills in September 2008.

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