Florida’s ‘Sun-Sentinel’ Becomes ‘SunSentinel’
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August 19th, 2008
Sun-Sentinel Before
On Sunday, the South Florida Sun-Sentinel launches its Tribune Co.-ordered redesign, a radically different look that renders the name SunSentinel.
The flag is dominated by a big “S” with the title “SunSentinel” below it, according to prototypes posted on the Visual Editors blog of Sporting News Today Art Director Charles Apple.
In the prototype front pages, a single headline dominates above the fold. A banner in some examples is black with white reverse type, similar to the redesign adopted earlier this summer by its sibling Orlando Sentinel. Some pages show briefs or long refers tinted in pastel and muted colors that recall the design of The Bakersfield Californian.
Tribune’s Chicago headquarters mandated design changes at all its dailies, with the goal of producing papers with fewer pages that need fewer journalists.
In an announcement Thursday, the Sun-Sentinel said it redesign was undertaken “in order to enhance the brand, help busy readers navigate the newspaper, and give them a more satisfying experience through bold innovation and better storytelling techniques.”
The paper will take on a “more conversational tone,” and was redesigned “with the next generation in mind.”
“Although our median reader is in the mid to late 50s, our target audience is almost a generation younger,” Sun-Sentinel Design Director Paul Wallen wrote in an e-mail quoted on Apple’s blog. “We’re after occasional readers, people who don’t feel they have the time or enough interest to read our paper on a regular basis.”
“We’ve redesigned the paper to help readers get the most out of it in the least amount of time, which we feel is critical if we are going to attract a broader audience,” Howard Greenberg, the paper’s president and publisher, said in a statement.
Senior Vice President and Editor Earl Maucker said the design will accommodate “alternative story forms and graphics that highlight and enhance content.” He said the paper would be expanding its enterprise and investigative stories.
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